Key Takeaways:P&G posts modest growth, plans price hikes with product upgrades amid tariff pressures and soft beauty demand.The beauty segment slows, but Olay, Native, and SK-II innovation remain central to the premiumization plan.Leadership shift announced as COO Shailesh Jejurikar to succeed CEO Jon Moeller in January 2026. Procter & Gamble (P&G) wrapped up its fiscal 2025 with solid results despite increasing macroeconomic pressure and cautious consumer behavior. Net sales grew 2% in the fourth quarter to $20.9B, while organic sales rose 2%, driven by pricing and a favorable product mix. Full-year organic sales grew 2%, holding steady at $84.3B in net sales.“We grew sales and profit in fiscal 2025 and returned high levels of cash to shareowners in a dynamic, difficult, and volatile environment,” said Chairman, President, and CEO Jon Moeller in a company press release. “We’ve put in place strong plans to continue to deliver for all stakeholders.”Beauty Slows While Innovation HoldsP&G reported a 1% organic sales growth in Q4 for its beauty segment, reflecting slowing volume across key markets, including North America and China. However, the company highlighted strength in haircare, with innovations and pricing boosting results in Latin America, Europe, and IMEA (India, Middle East, Africa). Prestige skincare led by luxury brand SK-II continued to face challenges due to reduced demand in Asia.“In Beauty, we continue to push premium innovation across both mass and prestige,” said CFO Andre Schulten on the earnings call.